How to Celebrate Your Business Anniversary

There are many milestones and moments worth celebrating for your business. Whether it is just a small private celebration or something a bit more lavish, it’s a great way to recognize the hard work and dedication that has gone into making the moment possible. If you have an anniversary coming up for your business and you want to be able to celebrate, then we’ve got some great ways to do just that. Each of these is meant to spark inspiration in you so you can tailor it to fit your company’s image and style.

Involve Your Customers in the Celebration

While there is nothing wrong with celebrating with employees only, you may want to think of the bigger picture and get your customers involved. An anniversary celebration can help to drum up interest and business, which is a win for the company.

How can you get your customers involved? There are several different paths you could take depending on the type of business, the size of the business, and your target customer. Shopping mall anniversary celebration ideas will be very different from a marketing firm’s celebration. If you are involving the customers, it needs to be relevant and of interest to them.

Launch a New Product or Service

Why not use your anniversary as an opportunity to launch an exciting new product or service? It can be tied into the anniversary celebration, so the offer can be temporary or permanent. This can also become a tradition that you follow yearly, releasing a new product or service each year on the company’s anniversary. Customers will learn to look forward to this date and jump on the offering.

Provide a Discount Code or Coupon

You can also encourage customers to shop with you on your anniversary by giving them a time-limited discount code or coupon that they can use. A coupon may be all it takes to close the sale and since they are saving money, they may be tempted to purchase more than they had planned.

Give Customers an Exclusive Gift with Purchase

Here’s an idea that is often used with businesses, and that’s to create an exclusive gift for customers, to be given out when they make a purchase. Exclusive gifts mean they have never been given this or seen it before, they are available for a limited time and under specific conditions. Exclusivity drives up appeal, so don’t be surprised if there is a lot of interest.

Hold an Appreciation Event for Your Employees

An anniversary is only possible when a business is successful and employees are giving it their all. This means they should be recognized on the anniversary for all the hard work they have put in. An appreciation event can show employees how valued they are and give them a chance to step away from their desks and enjoy the special moment.

Appreciation events can include:

• Taking the staff to a restaurant for lunch or a dinner
• Hosting a luncheon in the office (having it catered)
• Treating staff to gift cards or appreciation gifts/awards
• Giving everyone a day off in appreciation
• Planning a corporate retreat or outing
• Throwing a giant BBQ for employees and their families

There are many other ideas, the point is to choose something that gets everyone involved and makes them feel special.

Hold an Anniversary Party

A little different than an appreciation event, you could hold an anniversary party. This can involve cake, music, food, and plenty of pictures to post to the company website and social networks. Depending on how big of a party you plan to hold, it can take place at the office, or you may need to rent a place that can host everyone.

If you plan on making it a big party complete with a dress code and special guests, be sure to give everyone plenty of advance notice with official invitations. This will ensure the turnout is high.

Expand Your Business

And what better way to recognize the company’s success to this point than by expanding the business? The anniversary could mark the official expansion date when you open new locations, hire new employees, and further your reach.

Draw Attention Via Social Media

In today’s digital world it’s likely your business is active on various social media channels. This gives you a perfect opportunity to engage with followers by posting the fact the business will be celebrating an anniversary. Go ahead and make it a big deal, just be prepared for customers to want to join in.

Donate To a Charity

Celebrating the company’s success is a great time to give thanks and this can be done by giving back to the community. Have employees take part in a selection process wherein you pick one local charity to donate to. This is a feel-good moment that will also speak volumes about your company as a whole.

And if a charitable donation doesn’t seem like the right approach, you could look into sponsoring a local team or club. Again, it allows you to give back to the community in a positive manner.

Revamp the Company Logo and Website

You may also want to look into re-branding if this is a milestone anniversary. For example, if the company is celebrating 10, 25, or even 50 years in business – this is a huge deal and deserves lots of attention. Some companies choose to work that anniversary into their logo and website for a full year. It helps to build a strong reputation in the industry, as not every company can say they’ve lasted that long.

If you do plan on revamping the company logo and/or website, be sure to have it completed well in advance of the anniversary date, so it can go live without any issues.

Many Great Ways to Celebrate

Each of these ideas can prove to be a wonderful way for your company to mark an anniversary. Whether you bring the customers into the celebration efforts or keep it to employees only, an anniversary is indeed a big deal and is should be marked.